When EADS was formed through a merger in the early 2000s, the European aerospace and defence champion needed an annual report that related how the new group was creating value for shareholders. In 2004, the investor relations team asked us to write the report, in an assignment that we have repeated for more than 15 years.
The reports are a fascinating tale of French, German, Spanish and UK strategic national assets coming together, becoming Airbus Group and perhaps the only pan-European industrial success story. We also researched and wrote the group’s first sustainability reports. The reports won a series of International ARC awards. Over time we acquired a deep knowledge of the group and became trusted by the in-house team for annual and sustainability report copywriting.