Columbia Threadneedle Investments: Telling investment stories with flair

Need:

It’s all about finding the story, forgetting investment commentary. When we started to write for Columbia Threadneedle Investments in 2016, the firm was seeking a more lively and interesting approach to investment writing. They wanted writers who could uncover and tell the fascinating stories lurking in financial markets. Over time, the firm’s needs have evolved but in essence they still want to tell clear, compelling stories.

Approach:

Why are UK equities the land that time forgot? How will green infrastructure be financed? What’s the best approach to quality growth stock investing? Bringing these stories to life is not always easy but our investment writers brought the deep financial knowledge and creativity needed to spot the stories and write them with flair.

Outcome:

We worked to help make Columbia Threadneedle Investments’ copywriting best-in-class. Our writers penned high-level macroeconomic thought pieces, an Asia Quarterly periodical and an artificial intelligence thought leadership paper. While Columbia Threadneedle’s needs have changed over time, the firm remains a client.