It’s all about finding stories, forgetting investment commentary. When we started to write for Columbia Threadneedle Investments in 2016, the firm was struggling to shake off the old-fashioned, dry investment writing approach. But lurking within financial markets are some fascinating stories that skilled investment writers can uncover.
How will green infrastructure be financed? Where can investors earn a return in a world of close to zero yields? Why was the UK equity market the land that time forgot? Yet bringing these stories to life is not always easy. We brought on board a team of highly experienced investment writers, with deep financial knowledge and the creativity needed to write with flair.
We have worked to make Threadneedle’s copywriting best-in-class, taking pleasure in working with the firm’s portfolio managers and analysts. Over time, our investment writers have written high-level macroeconomic thought pieces, periodicals such as Asia Quarterly and an artificial intelligence thought leadership paper. Over several years, we have written much of the firm’s content, helping to develop investment writing that has an engaging and authoritative voice.