EY: Showcasing success stories from Abu Dhabi to Saudi Arabia

Need:

When it comes to social media use, the Middle East is far ahead of many other regions. That opens a brand-building opportunity – but first you need content. EY
Consulting LLC needed a writer to craft success stories from many of their consulting assignments across Saudi Arabia, Qatar and Abu Dhabi. They also needed blogs to be drafted for key management and a paper to be written with key messages about banking sustainability.

Approach:

For the success stories, we interviewed the EY staff heading up various assignments asking them questions related to the firm’s template approach. The end point for each case study was to show that the assignment made the world work better. For instance, it might be that EY had helped to improve Saudi Arabia’s electricity grid or to support young children with disabilities in Abu Dhabi. We wrote each case study as an engaging story, with a clear beginning, middle and end. Turning to the one paper written for the firm, focused on sustainable banking in the region, we crafted a report with a clear set of newsworthy findings.

Outcome:

The client stories were published on ey.com and on social media. They made a positive impact on EY’s regional brand.