Private markets: Weaving the stories of a new investment era

Need:

The dawn of private markets looks is sparking a wave of investment innovation. Unlike public market stocks and bonds, they’re illiquid meaning they can’t be sold for cash. The flipside, though, is an illiquidity premium that can drive higher investment returns. In a bid to carve out their place in this new market, asset management companies and stock exchanges are publishing content showcasing their offerings. They need writers with a good understanding of these markets, with ideas for stories that will catch the imagination.

Approach:

What do a large US asset manager, a leading stock exchange and a big private equity manager have in common? All want to be at the forefront of the growth of private markets. Across video scripts, articles, blogs and website copy, we have helped to write their stories. We have chronicled the blurring of the lines between public and private credit markets, written case studies of how a private equity firm creates extraordinary value in healthcare and crafted marketing copy for a private market trading venue.

Outcome:

It’s too early to tell what the outcome of this work will be. These clients are still building their digital presence in private markets.