Once the preserve of pinstriped portfolio managers, today the asset management industry’s success stories are divided between marketing-driven ETFs and the high value-added world of private markets. Our investment writing can be tailored to both, but none relies so much on writing for attracting inflows as ETFs.
Writing for VanEck’s European business, our investment writing services help put the head of marketing’s thoughts into words. We polish them, refine them and rephrase them. The audience is retail, with a limited attention span, and often attracted to the VanEck website by a short YouTube video.
As such our investment writers must capture their audience’s attention in just a few short sentences. Our written content plays a small part in attracting the firm’s considerable fund inflows.