Blogs, articles and web copy

In a world awash with commoditised digital content, well-researched and elegantly written blogs, articles and web copy stand out. They engage your audiences and attract traffic to your website in a way that AI-generated content cannot.

This is a fast-developing space, but research increasingly shows the merits of high-quality content written by humans. In a widely-shared study, the US digital marketing agency Graphite showed that while over half of all web content is now written by AI, the growth had plateaued since May 2024. It hypothesised that the reason for this was that it had found in a separate study that AI-generated articles largely did not appear in Google and ChatGPT.

My clients opt for human-written content because they believe it is more widely read and trusted by their own clients. In finance and business trust matters. From a marketing performance perspective, they also agree with Graphite and believe that distinct, original content written by a human will attract and keep more readers.