Thought leadership writing

At a time when AI search is growing, thought leadership can be more powerful than ever in promoting your brand. It demonstrates authority and generates coverage in publications of record, reverberates across social media and impresses clients.

Everything depends on your story and having a proven thought leadership writer who can develop it.

At Clerkenwell Consultancy, Rupert has long experience of working with large financial services organisations (especially wealth managers), with highly successful results.

Three steps to powerful thought leadership

There are three steps to delivering strong thought leadership:

Discover your story. Like any great piece of communications or writing, your thought leadership relies on a story. Whether you are writing a thought leadership report or simply a point of view article, your narrative must be fresh and original. If you're commissioning research in order to publish a report, it helps to identify a 'white space' where your peers have not already published anything. You need to be clear about why you're exploring a particular topic and asking a specific set of research questions. The reward for crafting a fresh narrative with a ground breaking point of view can be significant.
Write the report (or article). The writing process is well-structured, with an iterative review process. It generally starts with an outline and moves through a series of drafts. This allows your project team to give feedback into the narrative development, ending with sign off from compliance and senior management.
Measure the results. Strong reports gather their own momentum. The best will spark considerable media and client interest. You can measure these results in a variety of ways, including: media coverage, social media coverage, sales leads and new clients.

Thought leadership content writing services include:

Clerkenwell's thought leadership writing services cover the following:

Story discovery/message development. In many ways, this is where Rupert provides the greatest value. As a former financial journalist, his nose for a story means he can see an angle where others can't and help you develop powerful messages. Ultimately, this determines the effectiveness of a piece of thought leadership.
White paper/survey writing. Like any piece of writing, the best white papers and surveys require skill and experience. This ensures that the process runs smoothly, your paper is well written and the end result is easy to read.
Thought leadership points of view. Writing points of view requires distilling and articulating the views of your business. Quite often people don't know how to express themselves. Writing points of view well takes skill and experience.

At its most successful, the results from thought leadership include:

Leading reports that become established sources of reference
Press articles in leading publications like the Financial Times
Content that fosters client loyalty
High click through rates on video and infographics
Social media traffic